Event Branding
Scaling up through partnership
Sangati was building a strong partner ecosystem and needed a brand experience that could reflect scale, clarity, and collaboration. The goal was to translate their vision into a cohesive physical and visual narrative across the event.
Designing a Unified Brand Experience
The design direction was inspired by the Zoho ERP logo philosophysquares representing partners and Zoho aligning in purpose, evolving into cubes that symbolize growth, scalability, and collaboration. This idea was extended into a modular visual system, ensuring every element from pillars to stage felt interconnected and part of a unified story.
Building a Scalable Visual System
- Entrance to Hall Experience – seamless brand journey
- Pillars – Four 8-ft installations visualizing ERP themes
- Wall of Love (24 ft) – showcasing evolution of Zoho Finance Suite
- Stage & Registration – consistent, scalable visual system
- Photobooth – designed as a magazine-style cover experience
- Testimonial Zone & Engagement Areas – including foosball space
- Goodies – ID cards and lanyards aligned with brand system
Crafting Seamless Touchpoints, driving Consistency and recall
Transformed the venue into a cohesive, immersive brand experience, reinforcing Zoho ERP’s positioning and creating a strong visual identity for the pre-launch event. The design system ensured clarity, recall, and consistency, while supporting smooth event flow and stakeholder engagement.
- 3-day large-scale event execution
- 16+ speaker decks coordinated and delivered on time
- 10+ branded touchpoints across the venue
- 100+ stakeholders engaged (partners, influencers, trainers)
